Common mistakes made when choosing a commercial photographer
Four expensive mistakes about hiring a commercial photographer.
You will get good pictures by hiring someone with a camera. However, it doesn’t work that way. Cameras don’t take great pictures any more than a Steinway piano makes good music. Great photographers make an art form by using lighting, knowledge of design, color, and many other skills. That’s in addition to thousands of dollars of equipment.
A commercial photographer has abilities that vary. Anyone owning a camera can call themselves a professional photographer. If images are important, ensure you hire someone with experience and a good reputation. Ask to see their customer list and testimonials from satisfied clients.
Even a commercial photographer has specialties. Such as products, fashion, food, jewelry, architecture, cars etc.